Notes

This framework can help you decide how to package new product innovations based on customer needs and perceived value.

Rich, complex ideas can have more impact — but they won't travel as far as a simple idea.

These tips can help you write more effectively for software developers, scientists, and other expert audiences.

Open-ended writing connects ideas and identifies new questions. It encourages conversation instead of presenting a polished argument.

Here is a list of my favorite tools for marketing, writing, and knowledge management.